TY  - BOOK
AU  - Zuboff, Shoshana ; Maxmin, James
TI  - The support economy:  why corporations are failing individuals and the next episode of capitalism
SN  - 9780142003886
AV  - HF 5387.ZUB 
PY  - 2004///
CY  - New York
PB  - Penguin Books
N1  - 1 Bridging the Chasm

 PART 1- Challenge: New People, New Markets
2 Dreaming Economic Revolution
3 How Managerial Capitalism Made
4 The New Society of individuals
5 The Individuals as History's Shock Observer 
6 The Individualization of Consumption 

PART 2- Crisis: Old Organizations Meet New People 
7 The Transaction Crisis
8 Organizational Narcissism: Products, Pyramids, and the Legacy of Contempt 
9 Rediscovering the End Consumer, Over and Over Again

PART 3- Emergence: The New Enterprise Logic 
10 The Digital Bridge
11 Conceptualizing the New Enterprise Logic
12 The Inner Workings of the New Enterprise Logic
N2  -  Today’s “managerial” capitalism has grown hopelessly out of touch with the people it should be serving.  The Support Economy explores the chasm between people and corporations and reveals a new society of individuals who seek relationships of advocacy and trust that provide support for their complex lives.

Unlocking the wealth of these new markets can unleash the next great wave of wealth creation, but it requires a radically new approach—“distributed” capitalism. The Support Economy is a call to action for every citizen who cares about the future

ER  -